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The rating system for motivating Kaspersky Club members: rules

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A new page in the Kaspersky Club's history is being written as you read these lines. A lot has changed over the years since the project began: an entire generation of club members has grown up, new traditions have been born, they've multiplied, and the world of IT security has come so far…


Active participation in our project is aimed at, among other things, the exciting chance to be invited to one of the club's memorable birthday parties. We've been to a lot of destinations — Iceland, Cambodia, Turkey, Armenia, and a whole host of Russian cities — to celebrate each anniversary of our favorite project's creation.


The responsibility of deciding who gets invited was a heavy burden that the club's board members shouldered for many years. A few months in advance of the big day, the project's main managing and advisory body would already have begun painstakingly weighing up the contribution made by each forum member who showed their worth over the past year. Not only was it difficult to recall and count every club member's activity, but their contributions also had to be ranked somehow in order of importance. Nevertheless, this system for evaluating each member's contribution to decide who gets invited on the trip was fine-tuned over the years to make it as objective as possible. Yet it still had one key flaw — it lacked transparency. Some club members who wasn't invited complained because they didn't understand why a certain Mr. Smith had received an invitation when they didn't.


Apart from that, according to the established practice we evaluated only users within the club when deciding who will make the list, taking into account the contests and quizzes they organized, help offered to other users to solve various problems, and useful comments in topics and blogs, etc. But the number of projects which benefit Kaspersky has grown over the last few years. That's why from now on the selection process to draw up the guest list will take into account activity both inside and outside the club, including in the following programs:


— Content Creator subprogram

— Beta Testing of Kaspersky Products and Services program

— Kaspersky Brand Ambassadors program


How can you make it onto the guest list to celebrate the biggest and most important event in the club life?


The rating system for motivating Kaspersky club members (further referred to as the rating system) will be used to draft the guest list for the trip, which counts the points club members earn in the programs listed above. In order to avoid confusion with the existing points system, the new points will be called "clubs" — the name of the club's internal currency which received the most votes in the competition to pick a name.


Note: the rating system being introduced will not implement a formal approach to club members, doesn't change the original idea of the community, and doesn't aim to formalize relations between the forum members and Kaspersky. The rating system is designed to motivate club members to display activity. For example, it aims to motivate forum members who didn't see a point in helping other users to solve problems related to Kaspersky products and services before (those who considered this to be the role of official Kaspersky Technical Support), or those who didn't think they were capable of becoming beta testers. The new system lets these members know that all of these contributions are valued by the company, and they don't go unnoticed or unrewarded. The rating system allows each club member including newcomers to independently evaluate their own capabilities to find how exactly they can be useful and what they can receive in return.


The rating of club members will be calculated by a tallying commission comprised of forum members based on the results of participation in the programs listed above. The list of achievements and number of clubs awarded for them are presented in the tables below.


Content Creator subprogram

According to the rules of the program


Kaspersky Products Consultant program

Product segment

Number of cases solved per month

Number of clubs

Per case solved

One-off bonus

For personal (home) users







201 and above



For corporate users







51 and above



Note: clubs for participation in a program will not be awarded if at the end of the reporting month the member in accordance with the established procedure has chosen an alternative form of reward listed as an option in the program rules.


Beta Testing of Kaspersky Products and Services program


Number of clubs

Beta testing and getting into the Top 50 ranked by the number of issues detected


Issues detected

1st priority (for each)


2nd priority (for each)


3rd priority (for each)


4th priority (for each)



Kaspersky Brand Ambassadors program


Number of clubs





This isn't an exhaustive list of all the activity types that will be awarded clubs. The club admins can and will reward participants additionally for special achievements at their discretion.


The process for calculating club member ratings is shown in the table below.


Sources of data necessary to calculate and award clubs

Frequency of rating updates

Content Creator subprogram

Data from the participants who sent links to their published content in accordance with the established procedure

Generally once a month but at least once every quarter

Beta Testing of Kaspersky Products and Services

Data from those responsible for organizing and conducting beta testing

Upon completion of beta testing

Kaspersky Brand Ambassadors

Data from those responsible for calculating the results of program participants

Once a month


Based on the current data from the rating system, club admin can compose a guest list for another event, fully or partially resetting the rating of members who've taken part in the event or without resetting it.


The latest rating of members is generally published once a month following the calculation month, and is posted in a dedicated topic. The club admin sets the deadline for calculating and publishing the rating of members before the guest list is drafted for the trip to celebrate the club's birthday or for other events. Any questions related to the allocation of clubs are accepted within 30 days from the moment the current member rating is published. Any requests to reconsider clubs allocation after this period will be ignored.


The club admin's achievements are evaluated according to a different set of criteria set by Kaspersky. Admin ratings aren't published, but they're taken into account when the guest list is being drawn up.


A limited number of places to be filled is set by the club admin to invite members to the club's birthday celebrations in descending order according to their rating based on the total amount of club scores they accumulated over the period taken into account for the calculation (i. e. between the club's last birthday celebration and the next one). The minimum amount of clubs needed to make it onto the guest list for the trip is 2000. In cases when several members has earned the same amount of clubs and are competing for a place in the list, the final decision is taken by the club admin.


The club admin has the discretion to offer all or individual members alternative ways to spend their clubs. A list of these offers is posted in a dedicated topic, with the corresponding number of clubs to be subtracted from a member's rating if they choose to take up one of these offers, as well as the conditions of receiving such an offer.


The rating of all club members is reset back to zero once a year after each of the club's birthday trips. Members who were invited on the trip but were unable to attend for a valid reason (due to illness, a business trip, or other unforeseeable circumstances) may be offered valuable gifts as a compensation at the discretion of the club admin, a list of which is posted in a dedicated forum topic.


Members who agree to exchange their invitation on the trip for a gift will have their rating fully reset back to zero, regardless of how many clubs the gift is valued at. If a member has turned down their invitation to go on the trip and also turns down the gifts they've been offered, 50% of the clubs they accumulated will be carried over into the next calculation period. In this case, only the clubs accumulated over the period between the club's last birthday celebration and the next one are wiped, i. e. there is no repeat subtraction of previously accumulated clubs (for the previous calculation periods).


At the club admin's discretion, clubs can be carried over into the next calculation period in full for all or individual members.


Clubs can not be used as points awarded for participating in the program to collect and exchange points for licenses or souvenirs. It is not permitted to convert clubs into points or vice versa.


Club admin reserves the right to terminate the entire rating system at any time with no prior notice, as well as make changes to its rules, refuse to award clubs to a member or exclude them from the rating system should it come to light that they've broken these rules, participated unfairly in the rating system, or taken actions with the related intent of bullying, insulting, threatening or bothering any other individual.


By participating in the rating system, you consent unconditionally to abide by its rules.


You can discuss the rating system in a related topic.

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