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MiStr

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  1. Have you read the ecstatic reviews by lucky club members who were given the unique opportunity to celebrate the club's birthday off the beaten track in Cambodia? Can't find the words to describe how interesting our cultural and entertainment program was, from the hot-air balloon rides and zip-lining to individual masterclasses on cooking traditional dishes from Khmer cuisine!

     

    Do you agree that anyone can make it onto the list of people invited to the next annual celebration? All it takes is a little hard work over the course of a year. We certainly believe it. To let you in on a secret, we're already deliberating over which country to pick for the next celebration, and the number of interesting destinations to choose from would make your head spin!

     

    You asked us to take the level of activity into account in the rating system, which doesn't take a massive amount of work but has benefits for both you and Kaspersky. We've taken your requests on board and...

     

    ...we're launching the Kaspersky Brand Ambassadors program!

     

    We know that all club members keep a close eye on developments at their favorite company by reading the news, articles, blog posts, etc. Now you can do more than just keep up to date. First and foremost, you can have an influence on how the brand is perceived on social media by becoming a brand ambassador, and secondly, you can earn rewards for this in the form of clubs in the rating system, and thirdly, once you've collected enough clubs, you can travel on an exciting trip to celebrate the club's next birthday!

     

    What do you need to do? We'll explain under the following headings:

     

    — Aim of the program

    — The EveryoneSocial platform and what it does

    — How to work with the platform

    — How to share posts

    — How to participate in the program

    — Why it's worth getting involved in the program today

    — How many clubs one can get in the rating

     

    Aim of the program 

    The aim of the program is to reward club members who want to become brand ambassadors on social media (Facebook, Twitter, LinkedIn and Xing) to share news from and about Kaspersky and help create a positive image of the company by doing so.

     

    What's EveryoneSocial?

    Content sharing is boosted by the EveryoneSocial website. It's a platform where all the information about a company is gathered in one place: the content written by Kaspersky, pieces published by the media about the company and the industry as a whole, and content posted on social media. Every platform member can instantly see all the latest posts in one place when they open the app. You can also manage the sources supplying information so that publications are displayed conveniently, share information at any time via your own social media accounts, and earn rewards for doing so.

     

    And now let's look at how EveryoneSocial works and how to participate in the program:

     

    How the EveryoneSocial platform works:

    Spoiler

    Every new user registering on the platform's website needs to connect their social media accounts (Facebook, Twitter, LinkedIn and Xing) in the "Your Profile" section. This is the most important step to participate in the program. Each member needs to have an account on at least two but preferably three of these social networks.

     

    Once you've registered, you'll see the following sections in the left menu on the main page:

     

    STREAMS

    By default, each member will gain access to a set of streams, which are information channels from various different sources about Kaspersky and cybersecurity in English and Russian, categorized by subject. For example:

    — "Industry News" contains all the news articles about what's happening in cybersecurity

    — "Competitors News" is a channel which gathers news from competitors and what the media writes about them

    — "B2C" is a channel with blog posts from Kaspersky Daily

    — "Company News" is a stream which combines publications from all other channels

    — "Must Read and Share" is the most important stream with news about Kaspersky. By sharing posts from this stream, members can contribute a great amount of help and have an influence on how the company's brand is positioned.

     

    1.thumb.jpg.661cb9c992195054c76a58e09f691cf1.jpg

     

    By clicking Manage Streams in the STREAMS section, you can see which streams have already been created and subscribe or unsubscribe.

     

    PERSONAL

    This is the section where you can create your own stream to collect posts or tweets from any interesting source. To do so, you need to click the big plus icon in the window that opens and enter your user name or hashtag. For Twitter, you need to enter the keyword or RSS feed.

     
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    MY STATS

    Here you can view your activity: how many publications you've shared, the size of your audience, and the number of reactions and views you've received — as well as compare this data with the average among all users.


    3.thumb.jpg.c6896df52b897236942b25db20ca867c.jpg

     

    How to share posts

    Members can share any publication from the streams via their social media accounts (apart from ones marked with "Internal Use Only") and can add their own comments. To do so, you need to select the publication (e. g. from the "Must Read and Share" stream) and click "Share" below.
     

    4.thumb.jpg.bd399ca5a39b760b09e1d3269a5e09d7.jpg

     

    On panel that opens, you need to select the social network you'd like to share the publication on, then add comments if you wish in the "Personal Commentary" field. After that, you can choose when you'd like to share the publication: instantly (Share now) or later at a fixed time (Schedule). The post will then appear on your social media account.

     

    5.thumb.jpg.329cefa79e4b4c7728e41329597d13f2.jpg

     

    The EveryoneSocial platform is available both as a website and a mobile app on Android and iOS, so you can read and share posts at any convenient time, wherever you are!

     

    Why you need to join today

    The program is limited to 20 club members. What's more, the inexorable countdown to the club's next birthday is already underway, so the arithmetic is simple: start earlier, get more clubs, increase your chances of being invited on a trip.

     

    How to participate

    Club members (that is, those registered at forum.kasperskyclub.ru or kasperskyclub.com), except for the newcomers, can become program participants.

    To participate in the program, please apply in this thread. If we receive more than 20 applications, preference will be given to those with more subscribers on the above-listed social networks.

    Due to the limited number of places, the activity of program participants will be analyzed at the end of each calendar month. Participants with 10 shares or fewer per calendar month (the threshold may be revised later) are excluded from the program and another club member will be offered their place.

     

    Reward

    Program performance is determined by summing the number of shares and clicks. Participants can track their results in the Leaderboard section. Each share or click is worth 1 (one) club. Earned clubs are entered into the rating system by the 15th day of the month following the assessment month. Any queries regarding the crediting of clubs can be made within 30 days of updating the club member's rating; after that, the number of clubs credited for the assessment period cannot be recalculated.

     

    Note

    Kaspersky reserves the right, at any time and without prior notice, to terminate the program, to amend these rules, to withhold rewards and to exclude participants from the program in the event of a violation of these rules, cheating (including illegal boosting of shares/clicks) or actions intended to annoy, insult, threaten or harass any other individual.

    By participating in the program, you accept the rules unconditionally.

     

    No discussions are permitted in this thread. Messages not related to applications will be deleted. All questions about the program can be asked in this thread.

     

  2. The Kaspersky Club runs a bonus program to collect and exchange points for licenses or souvenirs. Earn points for your activity in the club, which you can collect and exchange in the store to receive licenses for Kaspersky products and exclusive souvenirs with the company's logo and free delivery!

    Who can take part in the bonus program?

    Spoiler

    Every user registered in the club automatically participates in the bonus program to collect and exchange points for licenses or souvenirs. Still not registered? Then now's the time to create an account!


    How many points are awarded for what?

    Spoiler

     

    Activity or event for which points are awarded

    Number of points awarded

    Creating a new topic or blog entry*

    2

    Adding a new comment on a topic or writing a new comment on the blog*

    1

    Making the club's Top 3 most active members based on the number of new comments posted on topics and in blog comments.

    Per week

    200

    Per month

    500

    Winning a competition or quiz

    In accordance with the rules of the given contest or quiz

    Participation in the bonus program shared with the Community portal

    In accordance with the bonus program's rules

    Birthday present**

    100

         
       
       
       

    Review of a souvenir from the club's store or the Lab-Shop

    Published in the "Souvenir reviews" section (text + photo)

    100 

    Published on the club's YouTube channel

    250

    Being awarded an honorary title in the club

    5,000

    Participation in an event organized by the club

    250

    Significantly helping the club and/or Kaspersky

    Decided by the club admin

    * In accordance with the list of sections (subsections) where points are awarded for posting comments and topics (see the list below).

    ** Excluding club members in the Newcomers and Banned groups.


    How long does it take for points to be received?

    Spoiler

    Points for creating a new topic or new blog entry and for posting a new comment in a topic or new blog comment are automatically allocated within two days.

    Members who've specified their date of birth in their profiles are automatically allocated birthday points during the month before or after their birthday.

    Points for other forms of activity and events are allocated manually by the admin. The time it takes for points awarded manually to be received by members can vary from a few days to a few months. The time frame is generally outlined in the rules (terms and conditions) for the occasion (event, competition, etc.) in question. Information regarding manually awarded points is published in the topic "Receiving points". 


    What can points be deducted for?

    Spoiler

    Points can be withdrawn if a club member violates the forum rules or displays any other destructive behavior.

    Activity or event for which points are deducted

    Number of points deducted

    Warning with record in the Warning Center

    500

    Ban (blocked account)

    1,000

    Writing off an outstanding loan

    Amount equal to the sum taken out for the loan

     


    Where can I see the number of accumulated points and do they have an expiry date?

    Spoiler

    The number of points accumulated can be viewed on the store's main page in the "Points" menu.

    There's no expiry date on the points awarded and they won't expire even if they aren't used for a long time.


    What can you do if you really want a license or souvenir but don't have enough points?

    Spoiler

    1. Contests and quizzes are constantly being organized in the club, and the winners are awarded points. Check the "Competitions and quizzes" section of the forum. Go on, you can do it!

    2. Members of some groups can get interest-free loans of up to 3,000 points to obtain licenses and souvenirs for a period of up to 12 months. The full list of rules for taking out a loan are posted in a topic dedicated to the subject.

    3. You can borrow points from another club member. The option of transferring points is not available to members who belong to the Newcomers, Participants or Banned groups.

    4. Souvenirs can be purchased not only for points, but for real money as well. All club members are provided with a promotional code for items in the official Kaspersky Lab-Shop merchandise store. The promotional code allows you to receive a discount on an unlimited number of orders. The size of the discount varies for each individual souvenir and can reach up to 20% on a range of items. The terms and conditions for delivery and payment are set by the store. See details in a dedicated topic.


    Where can I find more details about the souvenir's specifications?

    Spoiler

    Detailed reviews of souvenirs, their descriptions, technical specifications, as well as ratings given by club member and more can be found in the "Souvenir reviews" section of the forum. Club members have also filmed video reviews for some of the souvenirs.

    You can ask any questions about souvenirs in the relevant forum topic. Other club members will be happy to share the information you're looking for and their experience of using the souvenir.


    How can I complete an order and check if it's been placed correctly?

    Spoiler

    1. Go to the Store's page.

    2. Select the license or souvenir you want.

    3. On the product page, specify the number of items you wish to order in the "Quantity" field. If you're ordering clothes (t-shirts, jackets, etc.), select the size you want from the available options.

    4. Once you've entered the specifications for your item, click "Add to cart". In the window that opens click "Continue shopping" to add more items or "Complete order" to go to the checkout.

    5. Once you have everything you need in your shopping cart, double-check you've entered the correct specifications (quantity, size) for your items. If your order includes a license, make sure you've selected the correct country (region) so that you'll be able to activate it there. Make any necessary corrections before proceeding to the next stage (changes to the quantity, removal of unnecessary items from the order, etc.).

    6. Click "Complete order" to place the order. Fill out the required fields on the page to complete your order: “Step 1. Information", "Step 2. Delivery", "Step 3. Confirm and pay". Once your order has been paid, the number of points equal to the sum of the completed order will be deducted.

    7. After your package is delivered, don't forget to share a review about the souvenirs you've received in the relevant forum topic.

    If a mistake was made or something was left out when completing the order, you'll be notified with a personal message once your order is being processed.


    Where can I check the status of my order?

    Spoiler

    You can check the status of your order on the "Orders" page.


    How much does delivery cost and which regions and countries can souvenirs be delivered to? Are there any delivery restrictions?

    Spoiler

    Delivery of packages with souvenirs is free  to all regions and countries except Turkmenistan, where delivery is not possible due to reasons which are beyond our control. Club members will be sent a relevant notification if deliveries cannot be made to other regions or countries.

    Due to restrictions imposed by Ukraine shoes and items of clothing cannot be delivered to this country.

    Due to legal restrictions which have been imposed, the following list of souvenirs cannot be delivered to countries outside the Russian Federation.

    When placing an order for delivery within the Russian Federation, no restrictions apply to the souvenirs on the list.

    Souvenirs in an order which cannot be delivered outside the Russian Federation due to the legal restrictions in place (see the list above) can be obtained via customer pickup (see "What are the ways I can receive my order").


    Is there a minimum order for delivery?

    Spoiler

    Souvenirs will only be dispatched if the sum of a completed order amounts to a minimum of 2,000 points excluding discounts and the cost of licenses.

    If the delivery cost amounts to more than 20% of the cost for the souvenirs ordered, the club admin reserves the right to refuse to deliver souvenirs to certain regions of the Russian Federation, even if the order meets the minimum required amount for delivery. In this case, the club member may be offered the option of having the package delivered to the nearest town or city where the delivery cost doesn't exceed 20% of the cost for the souvenirs ordered, or may be offered the alternative of a customer pickup (see "What are the ways I can receive my order"). If the club member doesn't agree to one of the alternatives offered, the order will be cancelled completely and points will be returned.


    In what cases might a souvenir be replaced or not sent at all?

    Spoiler

    For technical reasons, the appearance of a souvenir can differ from that of the image provided in the store (due to different suppliers, batches, etc.). In these cases, the type of souvenir which is in stock at the time the order placed will be sent with no prior notice provided.

    A souvenir cannot be dispatched if it isn't in stock when the order is placed, even if the status has not been updated and is still displayed in the store. The following options are available in this case:

    1. A souvenir may be replaced with a similar one with no prior notice provided.

    2. The souvenir ordered may not be dispatched, and the club member will have the points spent on this souvenir returned.

    3. The club admin will contact the member to agree on a solution (a replacement for the souvenir, return of the points spent on the souvenir, partial or full cancellation of the order, etc.).

    Each of these cases will be resolved by club admin on an individual basis.

    If the total sum of a completed order falls short of the minimum amount required for delivery (2,000 points excluding the discount and cost of licenses) because some of the souvenirs ordered cannot be dispatched as they're out of stock, the decision of whether or not the package can be sent will be taken by club admin on an individual basis.


    What are the delivery times?

    Spoiler

    Licenses in the form of activation codes are sent via e-mail and appear in the "Purchases" menu a few minutes after the order has been paid (provided the licenses are available in the store).

    It takes time to deliver souvenirs. Packages are sent out in batches, not one by one. The stages to process, confirm, dispatch and deliver orders for souvenirs can take anywhere from a few weeks to a few months, which is why members are advised to wait patiently until they get that special call from the courier.

    When orders are placed with large quantities of items or when a large amount of orders are placed by other club members, club admin reserves the right to prioritize sending other orders first.


    What should you do when you receive your order and what if it arrives damaged?

    Spoiler

    When your order arrives, you need to open your package in front of the courier and film the process of checking its contents. It is prohibited to post a courier service's invoice and (or) order number anywhere (this violates paragraph 25 of the Forum Rules).

    If the package contains what has been ordered (the right appearance, quantity, sizes, etc.) and the souvenirs have arrived intact, the order will automatically be considered successfully delivered once the recipient signs the invoice.

    If the package doesn't contain the items which were ordered and (or) the souvenirs are damaged, you need to document the relevant details in the invoice, make photos and send all the information to the admin in a personal message with the recorded video documenting the process of unboxing and checking the contents attached. Claims can only be accepted if the full procedure has been observed as specified. Claims to replace damaged souvenirs are resolved by club admin on an individual basis.


    Can you pay for an order using the clubs accumulated as part of the rating system for motivating club members?

    Spoiler

    Clubs accumulated as part of the rating system for motivating club members cannot be used to pay for an order. It is not permitted to convert clubs into points or vice versa.


    Final provisions

    Spoiler

    The club's admin reserves the right to change the rules of the bonus program to collect and exchange points for licenses or souvenirs unilaterally without prior notice. Information regarding changes to the rules of the bonus program are published post factum in the given topic.

    Any questions which may arise can be posed in the given topic. If the question is related to personal data, please send a personal message to the admin.

  3. A new page in the Kaspersky Club's history is being written as you read these lines. A lot has changed over the years since the project began: an entire generation of club members has grown up, new traditions have been born, they've multiplied, and the world of IT security has come so far…

     

    Active participation in our project is aimed at, among other things, the exciting chance to be invited to one of the club's memorable birthday parties. We've been to a lot of destinations — Iceland, Cambodia, Turkey, Armenia, and a whole host of Russian cities — to celebrate each anniversary of our favorite project's creation.

     

    The responsibility of deciding who gets invited was a heavy burden that the club's board members shouldered for many years. A few months in advance of the big day, the project's main managing and advisory body would already have begun painstakingly weighing up the contribution made by each forum member who showed their worth over the past year. Not only was it difficult to recall and count every club member's activity, but their contributions also had to be ranked somehow in order of importance. Nevertheless, this system for evaluating each member's contribution to decide who gets invited on the trip was fine-tuned over the years to make it as objective as possible. Yet it still had one key flaw — it lacked transparency. Some club members who wasn't invited complained because they didn't understand why a certain Mr. Smith had received an invitation when they didn't.

     

    Apart from that, according to the established practice we evaluated only users within the club when deciding who will make the list, taking into account the contests and quizzes they organized, help offered to other users to solve various problems, and useful comments in topics and blogs, etc. But the number of projects which benefit Kaspersky has grown over the last few years. That's why from now on the selection process to draw up the guest list will take into account activity both inside and outside the club, including in the following programs:

     

    — Content Creator subprogram

    — Beta Testing of Kaspersky Products and Services program

    — Kaspersky Brand Ambassadors program

     

    How can you make it onto the guest list to celebrate the biggest and most important event in the club life?

     

    The rating system for motivating Kaspersky club members (further referred to as the rating system) will be used to draft the guest list for the trip, which counts the points club members earn in the programs listed above. In order to avoid confusion with the existing points system, the new points will be called "clubs" — the name of the club's internal currency which received the most votes in the competition to pick a name.

     

    Note: the rating system being introduced will not implement a formal approach to club members, doesn't change the original idea of the community, and doesn't aim to formalize relations between the forum members and Kaspersky. The rating system is designed to motivate club members to display activity. For example, it aims to motivate forum members who didn't see a point in helping other users to solve problems related to Kaspersky products and services before (those who considered this to be the role of official Kaspersky Technical Support), or those who didn't think they were capable of becoming beta testers. The new system lets these members know that all of these contributions are valued by the company, and they don't go unnoticed or unrewarded. The rating system allows each club member including newcomers to independently evaluate their own capabilities to find how exactly they can be useful and what they can receive in return.

     

    The rating of club members will be calculated by a tallying commission comprised of forum members based on the results of participation in the programs listed above. The list of achievements and number of clubs awarded for them are presented in the tables below.

     

    Content Creator subprogram

    According to the rules of the program

     

    Kaspersky Products Consultant program

    Product segment

    Number of cases solved per month

    Number of clubs

    Per case solved

    One-off bonus

    For personal (home) users

    1-100

    5

     

    101-200

    10

     

    201 and above

    15

    500

    For corporate users

    1-10

    25

     

    11-50

    50

     

    51 and above

    75

     

    Note: clubs for participation in a program will not be awarded if at the end of the reporting month the member in accordance with the established procedure has chosen an alternative form of reward listed as an option in the program rules.

     

    Beta Testing of Kaspersky Products and Services program

    Achievement

    Number of clubs

    Beta testing and getting into the Top 50 ranked by the number of issues detected

    1500

    Issues detected

    1st priority (for each)

    750

    2nd priority (for each)

    500

    3rd priority (for each)

    250

    4th priority (for each)

    100

     

    Kaspersky Brand Ambassadors program

    Achievement

    Number of clubs

    Share

    1

    Click

    1

     
    This isn't an exhaustive list of all the activity types that will be awarded clubs. The club admins can and will reward participants additionally for special achievements at their discretion.

     

    The process for calculating club member ratings is shown in the table below.
     

    Program

    Sources of data necessary to calculate and award clubs

    Frequency of rating updates

    Content Creator subprogram

    Data from the participants who sent links to their published content in accordance with the established procedure

    Generally once a month but at least once every quarter

    Beta Testing of Kaspersky Products and Services

    Data from those responsible for organizing and conducting beta testing

    Upon completion of beta testing

    Kaspersky Brand Ambassadors

    Data from those responsible for calculating the results of program participants

    Once a month

     

    Based on the current data from the rating system, club admin can compose a guest list for another event, fully or partially resetting the rating of members who've taken part in the event or without resetting it.

     

    The latest rating of members is generally published once a month following the calculation month, and is posted in a dedicated topic. The club admin sets the deadline for calculating and publishing the rating of members before the guest list is drafted for the trip to celebrate the club's birthday or for other events. Any questions related to the allocation of clubs are accepted within 30 days from the moment the current member rating is published. Any requests to reconsider clubs allocation after this period will be ignored.

     

    The club admin's achievements are evaluated according to a different set of criteria set by Kaspersky. Admin ratings aren't published, but they're taken into account when the guest list is being drawn up.

     

    A limited number of places to be filled is set by the club admin to invite members to the club's birthday celebrations in descending order according to their rating based on the total amount of club scores they accumulated over the period taken into account for the calculation (i. e. between the club's last birthday celebration and the next one). The minimum amount of clubs needed to make it onto the guest list for the trip is 2000. In cases when several members has earned the same amount of clubs and are competing for a place in the list, the final decision is taken by the club admin.

     

    The club admin has the discretion to offer all or individual members alternative ways to spend their clubs. A list of these offers is posted in a dedicated topic, with the corresponding number of clubs to be subtracted from a member's rating if they choose to take up one of these offers, as well as the conditions of receiving such an offer.

     

    The rating of all club members is reset back to zero once a year after each of the club's birthday trips. Members who were invited on the trip but were unable to attend for a valid reason (due to illness, a business trip, or other unforeseeable circumstances) may be offered valuable gifts as a compensation at the discretion of the club admin, a list of which is posted in a dedicated forum topic.

     

    Members who agree to exchange their invitation on the trip for a gift will have their rating fully reset back to zero, regardless of how many clubs the gift is valued at. If a member has turned down their invitation to go on the trip and also turns down the gifts they've been offered, 50% of the clubs they accumulated will be carried over into the next calculation period. In this case, only the clubs accumulated over the period between the club's last birthday celebration and the next one are wiped, i. e. there is no repeat subtraction of previously accumulated clubs (for the previous calculation periods).

     

    At the club admin's discretion, clubs can be carried over into the next calculation period in full for all or individual members.

     

    Clubs can not be used as points awarded for participating in the program to collect and exchange points for licenses or souvenirs. It is not permitted to convert clubs into points or vice versa.

     

    Club admin reserves the right to terminate the entire rating system at any time with no prior notice, as well as make changes to its rules, refuse to award clubs to a member or exclude them from the rating system should it come to light that they've broken these rules, participated unfairly in the rating system, or taken actions with the related intent of bullying, insulting, threatening or bothering any other individual.

     

    By participating in the rating system, you consent unconditionally to abide by its rules.

     

    You can discuss the rating system in a related topic.

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