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  1. Have you read the ecstatic reviews by lucky club members who were given the unique opportunity to celebrate the club's birthday off the beaten track in Cambodia? Can't find the words to describe how interesting our cultural and entertainment program was, from the hot-air balloon rides and zip-lining to individual masterclasses on cooking traditional dishes from Khmer cuisine! Do you agree that anyone can make it onto the list of people invited to the next annual celebration? All it takes is a little hard work over the course of a year. We certainly believe it. To let you in on a secret, we're already deliberating over which country to pick for the next celebration, and the number of interesting destinations to choose from would make your head spin! You asked us to take the level of activity into account in the rating system, which doesn't take a massive amount of work but has benefits for both you and Kaspersky. We've taken your requests on board and... ...we're launching the Kaspersky Brand Ambassadors program! We know that all club members keep a close eye on developments at their favorite company by reading the news, articles, blog posts, etc. Now you can do more than just keep up to date. First and foremost, you can have an influence on how the brand is perceived on social media by becoming a brand ambassador, and secondly, you can earn rewards for this in the form of clubs in the rating system, and thirdly, once you've collected enough clubs, you can travel on an exciting trip to celebrate the club's next birthday! What do you need to do? We'll explain under the following headings: — Aim of the program — The EveryoneSocial platform and what it does — How to work with the platform — How to share posts — How to participate in the program — Why it's worth getting involved in the program today — How many clubs one can get in the rating Aim of the program The aim of the program is to reward club members who want to become brand ambassadors on social media (Facebook, Twitter, LinkedIn and Xing) to share news from and about Kaspersky and help create a positive image of the company by doing so. What's EveryoneSocial? Content sharing is boosted by the EveryoneSocial website. It's a platform where all the information about a company is gathered in one place: the content written by Kaspersky, pieces published by the media about the company and the industry as a whole, and content posted on social media. Every platform member can instantly see all the latest posts in one place when they open the app. You can also manage the sources supplying information so that publications are displayed conveniently, share information at any time via your own social media accounts, and earn rewards for doing so. And now let's look at how EveryoneSocial works and how to participate in the program: How the EveryoneSocial platform works: Why you need to join today The program is limited to 20 club members. What's more, the inexorable countdown to the club's next birthday is already underway, so the arithmetic is simple: start earlier, get more clubs, increase your chances of being invited on a trip. How to participate Club members (that is, those registered at forum.kasperskyclub.ru or kasperskyclub.com), except for the newcomers, can become program participants. To participate in the program, please apply in this thread. If we receive more than 20 applications, preference will be given to those with more subscribers on the above-listed social networks. Due to the limited number of places, the activity of program participants will be analyzed at the end of each calendar month. Participants with 10 shares or fewer per calendar month (the threshold may be revised later) are excluded from the program and another club member will be offered their place. Reward Program performance is determined by summing the number of shares and clicks. Participants can track their results in the Leaderboard section. Each share or click is worth 1 (one) club. Earned clubs are entered into the rating system by the 15th day of the month following the assessment month. Any queries regarding the crediting of clubs can be made within 30 days of updating the club member's rating; after that, the number of clubs credited for the assessment period cannot be recalculated. Note Kaspersky reserves the right, at any time and without prior notice, to terminate the program, to amend these rules, to withhold rewards and to exclude participants from the program in the event of a violation of these rules, cheating (including illegal boosting of shares/clicks) or actions intended to annoy, insult, threaten or harass any other individual. By participating in the program, you accept the rules unconditionally. No discussions are permitted in this thread. Messages not related to applications will be deleted. All questions about the program can be asked in this thread.
  2. The Kaspersky Club runs a bonus program to collect and exchange points for licenses or souvenirs. Earn points for your activity in the club, which you can collect and exchange in the store to receive licenses for Kaspersky products and exclusive souvenirs with the company's logo and free delivery! Who can take part in the bonus program? How many points are awarded for what? How long does it take for points to be received? What can points be deducted for? Where can I see the number of accumulated points and do they have an expiry date? What can you do if you really want a license or souvenir but don't have enough points? Where can I find more details about the souvenir's specifications? How can I complete an order and check if it's been placed correctly? Where can I check the status of my order? How much does delivery cost and which regions and countries can souvenirs be delivered to? Are there any delivery restrictions? Is there a minimum order for delivery? In what cases might a souvenir be replaced or not sent at all? What are the delivery times? What should you do when you receive your order and what if it arrives damaged? Can you pay for an order using the clubs accumulated as part of the rating system for motivating club members? Final provisions
  3. A new page in the Kaspersky Club's history is being written as you read these lines. A lot has changed over the years since the project began: an entire generation of club members has grown up, new traditions have been born, they've multiplied, and the world of IT security has come so far… Active participation in our project is aimed at, among other things, the exciting chance to be invited to one of the club's memorable birthday parties. We've been to a lot of destinations — Iceland, Cambodia, Turkey, Armenia, and a whole host of Russian cities — to celebrate each anniversary of our favorite project's creation. The responsibility of deciding who gets invited was a heavy burden that the club's board members shouldered for many years. A few months in advance of the big day, the project's main managing and advisory body would already have begun painstakingly weighing up the contribution made by each forum member who showed their worth over the past year. Not only was it difficult to recall and count every club member's activity, but their contributions also had to be ranked somehow in order of importance. Nevertheless, this system for evaluating each member's contribution to decide who gets invited on the trip was fine-tuned over the years to make it as objective as possible. Yet it still had one key flaw — it lacked transparency. Some club members who wasn't invited complained because they didn't understand why a certain Mr. Smith had received an invitation when they didn't. Apart from that, according to the established practice we evaluated only users within the club when deciding who will make the list, taking into account the contests and quizzes they organized, help offered to other users to solve various problems, and useful comments in topics and blogs, etc. But the number of projects which benefit Kaspersky has grown over the last few years. That's why from now on the selection process to draw up the guest list will take into account activity both inside and outside the club, including in the following programs: — Content Creator subprogram — Beta Testing of Kaspersky Products and Services program — Kaspersky Brand Ambassadors program How can you make it onto the guest list to celebrate the biggest and most important event in the club life? The rating system for motivating Kaspersky club members (further referred to as the rating system) will be used to draft the guest list for the trip, which counts the points club members earn in the programs listed above. In order to avoid confusion with the existing points system, the new points will be called "clubs" — the name of the club's internal currency which received the most votes in the competition to pick a name. Note: the rating system being introduced will not implement a formal approach to club members, doesn't change the original idea of the community, and doesn't aim to formalize relations between the forum members and Kaspersky. The rating system is designed to motivate club members to display activity. For example, it aims to motivate forum members who didn't see a point in helping other users to solve problems related to Kaspersky products and services before (those who considered this to be the role of official Kaspersky Technical Support), or those who didn't think they were capable of becoming beta testers. The new system lets these members know that all of these contributions are valued by the company, and they don't go unnoticed or unrewarded. The rating system allows each club member including newcomers to independently evaluate their own capabilities to find how exactly they can be useful and what they can receive in return. The rating of club members will be calculated by a tallying commission comprised of forum members based on the results of participation in the programs listed above. The list of achievements and number of clubs awarded for them are presented in the tables below. Content Creator subprogram According to the rules of the program Kaspersky Products Consultant program Product segment Number of cases solved per month Number of clubs Per case solved One-off bonus For personal (home) users 1-100 5 101-200 10 201 and above 15 500 For corporate users 1-10 25 11-50 50 51 and above 75 Note: clubs for participation in a program will not be awarded if at the end of the reporting month the member in accordance with the established procedure has chosen an alternative form of reward listed as an option in the program rules. Beta Testing of Kaspersky Products and Services program Achievement Number of clubs Beta testing and getting into the Top 50 ranked by the number of issues detected 1500 Issues detected 1st priority (for each) 750 2nd priority (for each) 500 3rd priority (for each) 250 4th priority (for each) 100 Kaspersky Brand Ambassadors program Achievement Number of clubs Share 1 Click 1 This isn't an exhaustive list of all the activity types that will be awarded clubs. The club admins can and will reward participants additionally for special achievements at their discretion. The process for calculating club member ratings is shown in the table below. Program Sources of data necessary to calculate and award clubs Frequency of rating updates Content Creator subprogram Data from the participants who sent links to their published content in accordance with the established procedure Generally once a month but at least once every quarter Beta Testing of Kaspersky Products and Services Data from those responsible for organizing and conducting beta testing Upon completion of beta testing Kaspersky Brand Ambassadors Data from those responsible for calculating the results of program participants Once a month Based on the current data from the rating system, club admin can compose a guest list for another event, fully or partially resetting the rating of members who've taken part in the event or without resetting it. The latest rating of members is generally published once a month following the calculation month, and is posted in a dedicated topic. The club admin sets the deadline for calculating and publishing the rating of members before the guest list is drafted for the trip to celebrate the club's birthday or for other events. Any questions related to the allocation of clubs are accepted within 30 days from the moment the current member rating is published. Any requests to reconsider clubs allocation after this period will be ignored. The club admin's achievements are evaluated according to a different set of criteria set by Kaspersky. Admin ratings aren't published, but they're taken into account when the guest list is being drawn up. A limited number of places to be filled is set by the club admin to invite members to the club's birthday celebrations in descending order according to their rating based on the total amount of club scores they accumulated over the period taken into account for the calculation (i. e. between the club's last birthday celebration and the next one). The minimum amount of clubs needed to make it onto the guest list for the trip is 2000. In cases when several members has earned the same amount of clubs and are competing for a place in the list, the final decision is taken by the club admin. The club admin has the discretion to offer all or individual members alternative ways to spend their clubs. A list of these offers is posted in a dedicated topic, with the corresponding number of clubs to be subtracted from a member's rating if they choose to take up one of these offers, as well as the conditions of receiving such an offer. The rating of all club members is reset back to zero once a year after each of the club's birthday trips. Members who were invited on the trip but were unable to attend for a valid reason (due to illness, a business trip, or other unforeseeable circumstances) may be offered valuable gifts as a compensation at the discretion of the club admin, a list of which is posted in a dedicated forum topic. Members who agree to exchange their invitation on the trip for a gift will have their rating fully reset back to zero, regardless of how many clubs the gift is valued at. If a member has turned down their invitation to go on the trip and also turns down the gifts they've been offered, 50% of the clubs they accumulated will be carried over into the next calculation period. In this case, only the clubs accumulated over the period between the club's last birthday celebration and the next one are wiped, i. e. there is no repeat subtraction of previously accumulated clubs (for the previous calculation periods). At the club admin's discretion, clubs can be carried over into the next calculation period in full for all or individual members. Clubs can not be used as points awarded for participating in the program to collect and exchange points for licenses or souvenirs. It is not permitted to convert clubs into points or vice versa. Club admin reserves the right to terminate the entire rating system at any time with no prior notice, as well as make changes to its rules, refuse to award clubs to a member or exclude them from the rating system should it come to light that they've broken these rules, participated unfairly in the rating system, or taken actions with the related intent of bullying, insulting, threatening or bothering any other individual. By participating in the rating system, you consent unconditionally to abide by its rules. You can discuss the rating system in a related topic.
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