How Kaspersky’s new brand is engineered to bring on the future
As you may already have noticed, we have a new look. A radical new haircut, if you will. We trimmed the “Lab” and are now just Kaspersky.
But the new look is more than just dropping a few letters and adding a fresh coat of paint. That’s just the start. Our new mission is: Building a safer world.
And just like the first step in any big journey, it starts at home. Here’s our founder, Eugene Kaspersky, on the idea behind our new identity.
But this post isn’t just about the...